Expert Level SEO + SMO + PPC Training (Basics till Advance)
13 Modules to Master Internet Marketing World !!!
SEO stands for Search Engine Optimization. SEO is often about making small modifications to different web pages within a website. It is a technique used to grow the number of visitors to a website by acquiring a high ranking placement on search engine results page of the search engines like Google, Bing , Yahoo and other search engines. SEO ensure that a site is accessible on search engine and increase the chances of site will be found on search engine.
In today�s time, search engine optimization has obtained a great attention of online marketers and became an integral part of online marketing. It means that there are ample of job opportunities in SEO domain. Since its an emerging field so whether there is a professional or student who wish to make his/her career in SEO will have a bright future in 21st century. SEO is not a rocket science but an understanding of tactics. Every business is turning into digital form. SEO being a very vital component of digital marketing plays an important role in success of any online business.
SMO stands for Social Media Optimization. It is an activity of increasing brand and product awareness by using number of social media platforms and variety of online communities to create viral publicity. Social Media Optimization is defined as science and art of getting free targeted traffic to online websites from Twitter, Linked In, Facebook, Youtube and other social media networks through various social activities like blogging, posting, social book marking sites, RSS feeds and many more.
PPC stands for pay per click or sometimes also called as CPC (cost per click). PPC is a technique of gaining website traffic by purchasing ads on search einges. In PPC programs the online advertisers pay Internet publishers to pay agreed PPC rates, when an ad is clicked on, regardless if a sale is made or not. In PPC marketing, advertisers place bids on keywords or phrases which they think their target audience may type in search field looking for specific products or services.
Let me explain you how PPC marketing works, if a web user types a search query into the search field of a search engine that matches to advertiser�s keyword list or while visiting a web page with content that correlates to keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page.
We at way2automation aim to impart Search Engine Optimization, Social Media Optimization, Pay Per Click training with the help of Industry experts. These experts are not the trainers but the real time professionals and having rich experience in online marketing field. Our professionals not only impart the theoritcal training but also provide you the hands on experience on every component of Search Engine Optimization. On the completion of course, we offer certificates with grading that helps you getting a job.
Benefits of doing SEO training from W2A:
After completing the course candidate will be able to work in industry. We understand the problem that candidate face while starting working in industry even after the knowledge of Search Engine Optimization like Panda, Humming bird updates and thier impact on business. Our expert knowledge will not only provide you the hands on with JMeter but will also deliver the extensive quality with all latest updates in the market.
Trainer is part of interview panel in his organization therefore he has excellent understanding of interview questions, he knows how interviewer verifies whether candidate has worked or not in industry.
Use real time examples that will helpful to understand the working in real environment.
Trainer will also explain the different approaches to implement Search Engine Optimization that delivers accurate performance results.
100% Practical approach and very less theory.
After completing the course successfully, students shall be able to:
Performance On Page and Off Page SEO of Websites
Manage entire SEO of any Website
Crack SEO interviews
All studends will get:
- Life time support in current projects
- Study materials will be provided by W2A
- Softwares. Modules & Frameworks code will be provided by W2A
Course Duration: 5 weeks (only Saturday & Sunday)
Duration : 2 hrs
Course Fees : 10,000/- Rs
Course Content - Highlights:
Module 1 : About Search Engine Optimization :
Overview on SERP
What are Search Engines
How they work
Functions of Search Engine
What is website traffic
Types of traffic
Types of keywords
About keyword planner tool
Types of keywords
Black Hat / White Hat / Grey Hat SEO
Basics of SEO friendly website design
Module 2 : On Page Optimization :
Understanding target audience & planning content
Integration of media button on website
Google Webmaster Tool
Google Analytic Tool
Creation of sitemap
Sitemap submission in Google webmaster
What is FTP
How to use FTP
Robots.txt File Creation
Google Webmaster Tool Account Setup and management
URL Mapping to target Pages on Keywords
Module 3 : Off page optimization :
Basic knowledge on HTML
How to increase Domain Authority
What is Page rank
Ways to increase page rank
Anchor Text Optimization
Types of backlinks
Types of link building
Do�s and Don�t of link building
New link building strategies
What is content marketing
Module 4 : Local SEO :
What is local SEO
Google place submission
Local directory submission
Module 5 : Seo Tools :
How to monitor SEO process
SEO reports preparation
SEO strategy for business
Module 6 : Advance SEO Techniques :
Master Strategy to Dig out Penalized Websites by Google
Google Algorithm Concept
Panda, Hummingbird Update and its impact
RSS, W3C Validation
SMO Overview [facebook, twitter, G+, stumble upon]
Module 7: Introduction to Social Media Optimization
What is Socia Media
Understand Social Media
How social media marketing different from other marketing
Marketing on Social Networking websites
What is viral marketing & its importance
Module 8: Facebook marketing
Facebook fan page vs group
How to increase fans on facebook
Facebook fan engagement
Types of facebook advertisment
Targeting in ad campaign
Payment module CPC , CPM , CPA
Setting up conversion tracking
Advance facebook advertising using tools
Module 9: Linkedin Marketing
Company profile vs Individuals profile
What are Linkedin Groups?
How to do marketing on Linkedin Groups?
How to increase ROI through Linkedin ads?
Module 10: Twitter Marketing
What is Twitter ?
How to do marketing on twitter ?
Black hat techniques of twitter marketing
Advertisment on twitter
Module 11: Video Marketing
What is video marketing?
Advantages of video marketing
How to upload videos on video marketing sites
How to use youtube for marketing
Module 12: Pinterest
What is Pinterest
How to setup Pinterest account
Strategies for increasing pinterest influence
Creating pinboard and tracking the success
Module 13: Introduction to PPC (pay per click)
How PPC works
Understanding adwords structure (campaign, adgroups, ads, keywords etc)
Display vs. Search Network
Understand Video, dynamic search
Target, placement & segmentation
Understand CPC (cost per click)
Understand CPM (cost per impression)
Understand CPA (cost per acquision)
How to track Conversion
Traffic Estimator Tool
Google Conversion Code
Optimize cost per click
Importance of Traffic Estimator
How to increase traffic
Budget, Billing, Reporting techniques
Class Room Training