Expert Level SEO + SMO + PPC Training (Basics till Advance)

13 Modules to Master Internet Marketing World !!!

Overview:

SEO stands for Search Engine Optimization. SEO is often about making small modifications to different web pages within a website. It is a technique used to grow the number of visitors to a website by acquiring a high ranking placement on search engine results page of the search engines like Google, Bing , Yahoo and other search engines. SEO ensure that a site is accessible on search engine and increase the chances of site will be found on search engine.


In today�s time, search engine optimization has obtained a great attention of online marketers and became an integral part of online marketing. It means that there are ample of job opportunities in SEO domain. Since its an emerging field so whether there is a professional or student who wish to make his/her career in SEO will have a bright future in 21st century. SEO is not a rocket science but an understanding of tactics. Every business is turning into digital form. SEO being a very vital component of digital marketing plays an important role in success of any online business.


SMO stands for Social Media Optimization. It is an activity of increasing brand and product awareness by using number of social media platforms and variety of online communities to create viral publicity. Social Media Optimization is defined as science and art of getting free targeted traffic to online websites from Twitter, Linked In, Facebook, Youtube and other social media networks through various social activities like blogging, posting, social book marking sites, RSS feeds and many more.


PPC stands for pay per click or sometimes also called as CPC (cost per click). PPC is a technique of gaining website traffic by purchasing ads on search einges. In PPC programs the online advertisers pay Internet publishers to pay agreed PPC rates, when an ad is clicked on, regardless if a sale is made or not. In PPC marketing, advertisers place bids on keywords or phrases which they think their target audience may type in search field looking for specific products or services.

Let me explain you how PPC marketing works, if a web user types a search query into the search field of a search engine that matches to advertiser�s keyword list or while visiting a web page with content that correlates to keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page.


We at way2automation aim to impart Search Engine Optimization, Social Media Optimization, Pay Per Click training with the help of Industry experts. These experts are not the trainers but the real time professionals and having rich experience in online marketing field. Our professionals not only impart the theoritcal training but also provide you the hands on experience on every component of Search Engine Optimization. On the completion of course, we offer certificates with grading that helps you getting a job.


Benefits of doing SEO training from W2A:

  • After completing the course candidate will be able to work in industry. We understand the problem that candidate face while starting working in industry even after the knowledge of Search Engine Optimization like Panda, Humming bird updates and thier impact on business. Our expert knowledge will not only provide you the hands on with JMeter but will also deliver the extensive quality with all latest updates in the market.
  • Trainer is part of interview panel in his organization therefore he has excellent understanding of interview questions, he knows how interviewer verifies whether candidate has worked or not in industry.
  • Use real time examples that will helpful to understand the working in real environment.
  • Trainer will also explain the different approaches to implement Search Engine Optimization that delivers accurate performance results.
  • 100% Practical approach and very less theory.

  • After completing the course successfully, students shall be able to:

  • Performance On Page and Off Page SEO of Websites
  • Manage entire SEO of any Website
  • Crack SEO interviews
  • All studends will get:

    • Life time support in current projects
    • Study materials will be provided by W2A
    • Softwares. Modules & Frameworks code will be provided by W2A


    Course Duration: 5 weeks (only Saturday & Sunday)

    Duration : 2 hrs

    Course Fees : 10,000/- Rs


    Course Content - Highlights:

    Module 1 : About Search Engine Optimization :

  • Overview on SERP
  • What are Search Engines
  • How they work
  • Functions of Search Engine
  • What is website traffic
  • Types of traffic
  • Keywords
  • Types of keywords
  • About keyword planner tool
  • Types of keywords
  • Black Hat / White Hat / Grey Hat SEO
  • Basics of SEO friendly website design
  • Module 2 : On Page Optimization :

  • Keyword optimization
  • Content optimization
  • Understanding target audience & planning content
  • Integration of media button on website
  • Internal Linking
  • Meta tags
  • Google Webmaster Tool
  • Google Analytic Tool
  • Creation of sitemap
  • Sitemap submission in Google webmaster
  • What is FTP
  • How to use FTP
  • Image Optimization
  • Robots.txt File Creation
  • Google Webmaster Tool Account Setup and management
  • URL Mapping to target Pages on Keywords
  • Module 3 : Off page optimization :

  • Directory submssion
  • Article submssion
  • Forum Posting
  • Basic knowledge on HTML
  • Domain Authority
  • How to increase Domain Authority
  • What is Page rank
  • Ways to increase page rank
  • Anchor Text Optimization
  • Canoncialization
  • Backlinks
  • Types of backlinks
  • Link building
  • Types of link building
  • Do�s and Don�t of link building
  • New link building strategies
  • Link baiting
  • What is content marketing
  • Guest Blogging
  • Module 4 : Local SEO :

  • What is local SEO
  • Google place submission
  • Classified submission
  • Local directory submission
  • Module 5 : Seo Tools :

  • How to monitor SEO process
  • SEO reports preparation
  • SEO strategy for business
  • Module 6 : Advance SEO Techniques :

  • Master Strategy to Dig out Penalized Websites by Google
  • Google Algorithm Concept
  • Panda, Hummingbird Update and its impact
  • RSS, W3C Validation
  • SMO Overview [facebook, twitter, G+, stumble upon]
  • Module 7: Introduction to Social Media Optimization

  • What is Socia Media
  • Understand Social Media
  • How social media marketing different from other marketing
  • Marketing on Social Networking websites
  • What is viral marketing & its importance
  • Module 8: Facebook marketing

  • Facebook fan page vs group
  • How to increase fans on facebook
  • Facebook fan engagement
  • Facebook advertisment
  • Types of facebook advertisment
  • Targeting in ad campaign
  • Payment module CPC , CPM , CPA
  • Setting up conversion tracking
  • Advance facebook advertising using tools
  • Module 9: Linkedin Marketing

  • Understand Linkedin
  • Company profile vs Individuals profile
  • What are Linkedin Groups?
  • How to do marketing on Linkedin Groups?
  • Linkedin Advertisements
  • How to increase ROI through Linkedin ads?
  • Module 10: Twitter Marketing

  • What is Twitter ?
  • How to do marketing on twitter ?
  • Black hat techniques of twitter marketing
  • Advertisment on twitter
  • Module 11: Video Marketing

  • What is video marketing?
  • Advantages of video marketing
  • How to upload videos on video marketing sites
  • How to use youtube for marketing
  • Module 12: Pinterest

  • What is Pinterest
  • How to setup Pinterest account
  • Strategies for increasing pinterest influence
  • Creating pinboard and tracking the success
  • Module 13: Introduction to PPC (pay per click)

  • How PPC works
  • Understanding adwords structure (campaign, adgroups, ads, keywords etc)
  • Display vs. Search Network
  • Understand Video, dynamic search
  • Keyword selections
  • Target, placement & segmentation
  • Landing page
  • Budget
  • Timing
  • Understand CPC (cost per click)
  • Understand CPM (cost per impression)
  • Understand CPA (cost per acquision)
  • How to track Conversion
  • Traffic Estimator Tool
  • Google Conversion Code
  • Optimize cost per click
  • Importance of Traffic Estimator
  • How to increase traffic
  • Budget, Billing, Reporting techniques


    • Class Room Training

    • Weekend Training

    • Online Training

    • Video Tutorials